Market of alcoholic and non alcoholic products Research Paper

Market of alcohol-dependent and non alcoholic products - Research Paper ExampleHence products with low sugar carbonated beverages and health drinks will encourage the industry to witness quick survival.In order to survive in this merchandiseplace, Pepsi must consider the recent market trends that will shape the performance in the forthcoming years. The marketing mix of Pepsi is described below-Product The products of Pepsi take for all the similar ingredients that are also found in other soft drinks. It includes carbonated water, caffeine, phosphorous acid and other required elements. The major brands of Pepsi are Mirinda, Mountain dew, Slice, Pepsi Max, Pepsi etc. All the mentioned products are purchasable in different quantities. Price Pepsi bells its product according to the price of the competition. In other words, the company undertakes rivalrous pricing. The company is also very flexible in case of their pricing. It can readily decrease the price when needed. Though pri ce lowering helps the company to attract customers but covering up the cost of labor will take time. Place Pepsi has a worldwide presence. In order to enter a naked country, it either merges with a company or looks for a partner. The company mainly distributes by retailing. It has distributors plant at various places for distribution purposes. Promotion The Company mainly promotes its product through television advertisement. Nowadays Pepsi has appointed brand ambassadors in many countries in order to connect with the target audience with ease. However, the company in general promotes by sponsoring cricketing events.