Apple vs Samsung

Which peerless is break in, apple or Samsung? along with the rapid development of science and technology, electronic products has became a very outstanding part of our life. And there be many an(prenominal) electronic companies in the dry landly concern such(prenominal)(prenominal) as orchard apple tree, Sony and Samsung. orchard apple tree and Samsung argon two of the active accreditn electronic companies in the world. They both produce abundant kinds of electronic products such as smartphones, domiciliations and ready reckoners. So there argon many comparisons of these two companies products. In 2011, there is a lawsuit of apple accused the Samsung that they damage their many apparent(a)s in samrtphones and tabs fields (Jackson, 3).Also apples complaint included specific federal claims for patent infringement, false blueprintation of origin, unfair competition, and trademark infringement, as sound as state-level claims for unfair competition. (Jackson, 4)Althoug h apple won the lawsuit, however after that the Samsung accused apple as well. And these lawsuits are still continuous. These make heap pay to a greater extent than attention of the comparison of the two companies. Many people want to know which one is the scoop out electronic connection in the world. To answer this inquiry different people get different ideas. most(prenominal) people think Apple is cleanse, however others like Samsung. And, following are researches about the two companies, they pull up stakes tell people the reasons that why Apple is better. Apple Inc. is an multinational heap headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software system, and personal computers. The come with was set in motioned on April 1, 1976, and compound on January 3, 1977( , parity bit. 9). There are many kinds of products that it produce, however Its best-kn avouch hardware products are the Mac line of computers, th e iPod, the iPhone and the iPad.Also Case Study pass on describe why Apple Inc. is a very productive gild.Its software includes the OS X and iOS operating systems and the iTunes media browser ( Fisher , 3). Apple is the worlds third-largest diligent phone maker after Samsung and Nokia. Fortune magazine named Apple the most admired high inn in the United States in 2008, and in the world from 2008 to 2012 (Fisher, 5). thus far, the company has received widespread criticism for its contractors labor practices, and for Apples own environmental and business practices (Musgrove, 35). All these things tell us that Apple is a successful company and it have a powerful strength. pic Figure 1 The logo of Apple This logo is the logo of the Apple Inc. The silvery white give a person with science and technology feeling. This is the meaning of the logo the moment off the gap arouse the curiosity of people, doubt, want to know the audition of apple will personally have a taste (Niv N. P. ) . fit in to Michael M. Scott the former president of Apple Inc. it is the most expensive and creative logo ever designed. ( para, 5) Samsung is a southwest Korean multinational conglomerate company headquartered in Samsung Town, Seoul.It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean company. Samsung produces around a fifth of South Koreas total exports and its revenues are larger than many countries GDP in 2006, it would have been the worlds 35th-largest economy. The company has a powerful influence on South Koreas economic development, politics, media and culture, and has been a major driving force behind the Miracle on the Han River (kelly, 56). Samsung is overly a non bad(p) company, it is the South Koreas national industry.And it is the pride of all the South Korea people. As well Samsung is a company has a long history, it was made up in 1938, and with the 75 years of development, it has became a world-class company. Samsung to a fault has many notable products, but the most well-known is the Galaxy series products, such as smartphones Galaxy s3 and stamp pads Galaxy note2. picFigure 2 The logo of Samsung This figure is the logo of Samsung company, it is a concise and clear design, and the sideling background expressed Samsung peoples optimistic and enterprising aim (Niv N. P. ).All above show people the powerful of the Samsung company, it has the strength to compete with the Apple company. With the fast development of technology, a dower of rising stuff appeared. These products release the most powerful things to prove the technology of their company. Many experts do researches to equal these products of two companies because products shadow tell people the quality of for each one company clearly. In addition , all the products top class products from smartphones and tablets market. Such as iphone5 and galaxy s3. wad compare every details of them a nd try pick up which one is better.Through Chaffins research people can found that a lot of evidences that believe iphone5 is better. Firstly, iphone5 unveiled at 2012 September, at the first week, iPhone 5 interchange megs. all the same galaxy s3 sell 10 millions units during 4 months, iphone5 just exist 7 days got the half number of galaxy s3 sold for quaternary months( Chaffin, 1). Then, he make some further analysis that start with design. The loggerheaded of iphone5 is 7. 6mm and galaxy3 is 8. 6 mm. iPhone 5 just makes the body as thin as possible, a full millimeter little than Samsung galaxy 3. ( Chaffin, 3). And apple has also try to make the phone feel a bit less severe in the hand.Even there also had some slight start happened on iphone5, because of a part of outer skin made by aluminum ,the character is more easier be scratched. A lot of user feels a little angry about this. Next, for screen, obviously galaxy 3s is bigger. but the Apples technology is higher. it makes the screen looks more clear. For power, just manage before iPhone always use non- extractable battery and galaxy use removable battery(Chaffin, 3). According to this research, they think iPhone5 is better than galaxy s3. From this, Apple is better than Samsung in Smartphone field.When it comes to tablet market. According to Catanzariti the tablet expert ,New pad have the best scream retina. The retina screen is by far and away the best display on any mobile device weve come across. (page, 2) . People can see the texts on this screen more clearly and easily. Even Photos and videos look bright and vivid can have a better presentation. The iPads screen is so sharp that it constantly highlights the low quality of many images on the Internet ( Catanzariti, para3). By comparison, the Samsung Galaxy Note 10. 1 has a larger screen with a rather standard low resultant role .Whatever from the definition or the presentation of texts and pictures Samsung Galaxy Note less the than the ne w iPad. This means it wont be able to display the same super rake text as higher resolution screens. ( Catanzariti, para5). So most researchers prefer New iPad, and it can prove that Apple is better than Samsung in tablet field. In computer market, Apple is better , Apples computers such as Macbook is one of the top class computers in the world, and Samsung do not has any computer reach it. Young people prefer Apples computers because its fashion appearance design and they give them a sense of science and technology.However, the Samsungs computer do not have these factors, just have a common appearance. Adult people prefer Apples computers because they have a perfect operating system, and its very religious service for design and other professional works. In addition , Apple computers users are more than 3 times of Samsungs users in the USA ( , para 7). Researchers also do many researches of satisfaction. According to J. D. POWER& angstrom ASSOCIATES 2012 U. S. TABLET cheer STUDY , apple tablets are tops in client satisfaction. The study thrifty satisfaction using five factors on a combined 1,000 allude among customer who used their tablet for less than 2 years.The factors include such as performance, ease of operation, styling and design, features, and price. picFigure 3 overstep In User raptureTWICE This Week in Consumer Electronics Figure 3 show Apples tablet satisfaction is most high, achieving a score of 848 by considering well in performance, ease of operation, styling and design, and features. Amazon followed closely at 841, and Samsung came in third as got 827 rating. And below the industry average of 832 points, followed by Acer, Barnes &Noble, and HP. Gap between Samsung and Apples score of 21.Although it is a low number ,his is not a number to be ignored, because the users number of their tablets are very high. In comparison with the only Apple and Samsung, as this research, customer prefer Apples tablet more than Samsungs tablet. Some peop le can enounce that this study alone, in this papers conclusion cannot say Apple is better. However, The survey was based on experiences reported by 1,985 tablet owners in July 2012. (Calif, para 6) oerall satisfaction was 857 among owners who watch three or more hours of video per week on their tablet, or 45 points more than people who dont. Calif, para7) In addition, people who spend three or more hours seeing video are more likely to purchase another tablet from their current manufacturer in the future than are those who do not watch as much video content, the company said. The percentages are 90 percent and 81 percent, respectively. The survey also found that tablet owners spend 7. 5 hours per week browsing the Internet, watching videos, auditory modality to music and reading books on their device compared with 9. 6 hours per week on a personal computer for the same activities. As can see, tablet was used various functions and multiple perform by applications that use the mas ter. Calif, para 8) When seen from a variety of used tablet, Can expect that the Apple tablet preference and other Apples products are also better than Samsungs one. As mentioned earlier in this paper, as well as that Apple can be seen to people to more go ahead and advanced technology, productivity than Samsungs did. With the researches above, more people prefer Apple. However according to the Beer Jeff the author of APPLE SMASHER In the second quarter of 2012, Samsung shipped about 50 million smartphones, the most ever sipped in a hotshot quarter by any vendor, according to market research firms strategic Analytics and IDC Worldwide.By contrast, in the latest quarter Apple sold 26 million iPhones and Research In Motion shipped just 7. 4 million Blackberries. (Para 7) He also discusses about the consumer substantiallys company Samsung, and also pay attention on the Samsungs business strategies about how Samsung can selling more smartphones than the company Apple. Besides this ar ticle include what different between Samsung and Apples social media marketing, hardware and software. However, he just talk about the gross revenue of only one year and only in the smartphone field.When it comes to the whole electronic products market share, Apple takes more parts than Samsung. The user of Apple of electronic products is also more than the users of Samsung. In addition, after the Samsung lost the lawsuit, many Samsung users sold their phones, they wonder some functions of Samsung phones would not work. Samsung indispensable to Apple is a good competitor, Of these two companies compete, consumers are able to access the more advanced technology. These positive competition exist Samsung and Apple, and the company has made efforts to better technology and customer service.Therefore, competition continues to be positive, and the evolving technology in consumer products to better fit their own would pick that. (Carrier, 6) The two companies all have their advantages and shortcomings, they are better than each other in different fields, but with the comparison they have, the both seemly better. In conclusion, this paper shows the various aspects, the current technology in society the more advanced the opinion that Apples products have. Works Cited Catanzariti, Ross. Tablet comparison Apple new iPad vs.Samsung Galaxy Note 10. 1. Web. 10 August. 2012. Chaffin,Bryan. Spec Comparison Apples iPhone 5 vs. Samsung Galaxy S3 The Mac Observer. 15 Sep, 2012. Print. Calif, Apple, Amazon Tablets . Tops In User SatisfactionTWICE This Week in Consumer Electronics, 1 October. 2012. Beer, Jeff. Apple smasher. 10/29/2012, Vol. 85 Issue 17, p54-57, 4p, 5 Color Photographs. Mlot, Stephanie. Galaxy S III Helps Samsung Widen Smartphone Lead Over Apple. Jul 2012, p1-1, 1p. &8212 , Apple Investor Relations FAQ, Apple inc.Retrieved March 2, 2007. Kelly ,Olsen . Samsung chairman resigns over filth. Associated Press via Google News. Archived fromthe original. Retrieved June 4, 22. Jackson,White International Business Times. Apple vs. Samsung-The Legal Battle. 05 Oct. 2012 Fisher, Anne Americas Most Admired Companies. Fortune 157 (5) 6567. March 17, 2008 Carrier, Michael A. A Roadmap to the Smartphone Patent Wars and FRAND Licensing (PDF). cost-of-living index Antitrust Chronicle (Social Science Electronic Publishing) . Retrieved July 27, 2012.