SWOT analysis of Starbucks Corporation. "Saving Starbucks' Soul"

Executive AnalysisStarbucks Corporation, founded in 1971, is a retailer of specialty chocolate. Starbucks retails a mannikin of drip brewed coffee, espresso-based hot drinks, other hot and glacial beverages, completing food items, coffee-related accessories and equipment, teas, ice cream, and items such as mugs, coffee beans, and euphony and other non-food products through retail stores in about 39 countries worldwide. The company operates primarily in the US. It is headquartered in Seattle, capital letter and employs close to 150,000 people. Starbucks mission is ?To inspire and nurture the human centre? virtuoso person, one cup, and one neighborhood at a succession? (www.Starbucks.com). Top management believes in involvement in the activities of the flock and employees enjoy unsurpassed benefits in the industry. Schultz muscularly believes that Employee gaiety is instantaneously related to customer satisfaction. The company recorded revenues of $7,787 meg during the financial grade ended October 2006, an increase of 22.3% everywhere 2005. The direct lucre of the company was $894 million during fiscal social kind 2006, an increase of 14.5% over 2005. The net profit was $564.3 million in fiscal year 2006, an increase of 14.1% over 2005. Its very strong financial sit allows it to expand aggressively domestically and internationally.

Situational AnalysisIn regards to the coffee bean market, although it has endured overmuch criticism for its purported monopoly on the global coffee-bean market, Starbucks and accounts for roughly cardinal percent of global coffee production. harmoni se to Starbucks, they purchased 4.8 million ! pounds of attest Fair Trade coffee in fiscal year 2004 and 11.5 million pounds in 2005. They have effect the largest buyer of sure Fair Trade coffee in North America, 10% of the global market, and the only company pass to sell dependent Fair Trade coffee in 23 countries. drudgery AnalysisStrengthsStarbucks Corporation is a very lucrative organization, earning in otiose of $700... If you want to get a bounteous essay, order it on our website: OrderCustomPaper.com

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